π A Pitch that Resulted in Coverage on TheStreet
The perfect trifecta β aligning the pitch with the journalist, crafting a captivating story, and timing it impeccably.
Every publicist or PR inevitably gets tangled up in the intricacies of crafting the perfect pitch for a journalist.
β Questions start swirling:
"Is it too lengthy?"
"How do I properly address the journalist?"
"Should I infuse more personalization?"
π Let's refocus.
Ultimately, a successful pitch boils down to two things: π
β Alignment with the Journalist: Ensuring that your pitch resonates with the journalist you're targeting. Does it fit their beat? Does it align with their interests?
β¨ Intrigue Factor: Is your story captivating enough to pique their interest? Will it stand out amidst the deluge of pitches inundating their inbox?
On a recent episode of the We Earn Media podcast, Ian Krietzberg graciously shared an email exchange, prompting reflection. While dissecting the pitch alongside Jaclyn Lambert, a few elements caught us by surprise.
However, amidst the scrutiny, the pitch was one that earned coverage on TheStreet. π
Here's why it was successful:
1οΈβ£ Precision Targeting: Reaching out to the right journalist.
2οΈβ£ Compelling Narrative: Presenting the right story.
3οΈβ£ Timeliness: Striking precisely when the iron is hot.
In essence, it's about finding the perfect trifecta β aligning the pitch with the journalist, crafting a captivating story, and timing it impeccably.
π If you want to see the pitch, we've published it in the show notes.
Have you had a listen? Iβd love to hear what you think.
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