Is Reactive PR Enough? Unpacking the Debate with Hannah Smith
Happy Friday, friends!
In the latest episode of the We Earn Media podcast, we're diving headfirst into a hot debate: Are we too fixated on reactive PR strategies? Our guest, the insightful Hannah Smith, Director of Worderist, brings her wealth of experience to the table, shedding light on a topic that's been buzzing in the PR world.
Episode #71: Build a Moat Using Content-Led PR with Hannah Smith
"For some people, part of the reason they're more keen to do asset-less or reactive digital PR is they think it's quick to execute, results are quick and it's comparatively cheap, whereas content-led or hero digital PR is slow to execute, slow results and it's expensive, right? And I think that that's kind of, for some people like all they're seeing, they think that's the whole picture." - Hannah Smith
This episode isn't just about pointing fingers—it's about understanding why asset-less PR seems to be winning the popularity contest. We'll unpack the allure of reactive strategies, but more importantly, we'll explore the potential opportunity cost of neglecting content-led approaches.
In this episode, you'll learn…
Why many companies should not solely rely on asset-less PR
The benefits of hero (aka content-led) PR
What “building a moat” means and how to get started
Hannah Smith doesn't just pose questions; she offers actionable insights. Her perspective on "building a moat" to set your brand apart from the competition is not to be missed.
About Our Guest:
Hannah Smith is no stranger to the trenches of content and PR. With over 15 years of experience, she's an award-winning creative and the brains behind Worderist—a company dedicated to empowering PR and creative teams to achieve remarkable results.
Love what you're hearing? Make sure to subscribe on Apple Podcasts and leave us a review on iTunes!
PS—If coming up with content-led ideas is daunting or you simply want a bit of an “ideation refresher,” Hannah is running another one of her fabulous ideation for Digital PR Workshops. More info can be found here.