PR Pitch Writing: Live Workshop Series
Hello, friends!
I’ll typically use this space to share new ideas and random thoughts related to the world of PR. But, I wanted to let you know that my brilliant friend Hannah Smith and I will be running a new cohort of our PR Pitch Writing course in March.
We originally ran this four-week, live workshop series (delivered over Zoom) in October of last year, and it was really popular, so we’re really excited to be bringing it back.
Here’s everything you need to know:
Are your PR pitches failing to land coverage?
Perhaps you’ve seen the success of others, and are unsure why your pitches aren’t generating the coverage you’d hoped for. Maybe you’ve seen some success, but it all seems to be a bit hit and miss, and you’re not sure where you’re going wrong. Or, possibly, this is all new to you and you’re not sure where to begin.
If you’re struggling to figure out what to do next, or simply need a little inspiration, join Britt Klontz and Hannah Smith for this series of live workshops beginning March 5, 2024.
Course Content
This live cohort-based training course runs over a four-week period, with a 90 minute workshop session delivered over Zoom each week.
Attendees will be guided step-by-step through the PR pitching process Britt and Hannah personally use; they’ll suggest a range of exercises attendees might like to complete between sessions, plus there will be plenty of time for Q&A each week:
Week One: March 5th 2024, 9:00-10:30 am PT
Understanding what journalists want from us: how to devise relevant stories; create and segment media lists; and deal with time constraints and prioritisation.
Week Two: March 12th 2024, 9:00-10:30 am PT
Writing PR pitches: how to write compelling subject lines, structure your pitches, deal with objections, and ask for that link.
Week Three: March 19th 2024, 9:00-10:30 am PT
Expert comments: how to create expert comments that journalists will want to include in their stories, and manage journalist requests via platforms like HARO and Qwoted.
Week Four: March 26th 2024, 9:00-10:30 am PT
Guidance on follow ups, re-pitching, and the opportunity to ask us anything.
Attendees will leave the course:
With a clearly defined process they can use to devise their own PR pitches, and renewed confidence in their own skills
In a happier and more productive mindset
Feeling rejuvenated and excited about their work
Pricing:
General Admission tickets – $302*
General Admission + 45 min 1:1 Private Coaching tickets – $427
*Tickets are limited. Prices quoted exclude Eventbrite fees.
Booking:
Full course details can be found here & you can book your spot here.
Not sure if this course is right for you? We’re also running a FREE Zoom workshop!
On Tuesday February 20th, 2024 at 9:00 am PT, we will be quizzing Freelance Journalist Surena Chande about a range of topics, live on Zoom, before opening up questions to the audience.
We’ll be covering things like:
- What a day in the life of a journalist is really like
- What makes a “good” story from a journalist’s perspective
- What to include (and what not to include) in your pitches
- How to craft expert commentary
& a whole lot more!
Tickets are completely free, but numbers are limited - register now to secure your spot…
You can register here.
If you have any questions, send me an email at britt@brittklontz.com
TTFN!
Britt