The Follow-Up Email: Beyond ‘Just Checking In’
Last Friday, I released the first episode of the Digital PR Explained podcast!
I spent a lot of time considering what to discuss in the first episode and where to begin. The obvious topic would be to discuss what digital PR is, but my main goal with this podcast is to provide PR professionals with actionable advice they can use immediately.
That's why the first episode is all about sending follow-up emails. When done correctly, follow-up emails can be game-changers in your pitching strategy.
I’ll explain my process for writing effective follow-ups that can make all the difference in your PR efforts. I’m excited to share these insights with you and hope you find them helpful.
Stay tuned for more insights and tips in future episodes of Digital PR Explained! And don’t forget to subscribe on Apple Podcasts or Spotify to never miss an episode.
Happy pitching!
Spoiler: next week, I'll briefly explain digital PR and why it is valuable in today's internet age.